Increase Leads and Sales with Digital Advertising
By Shirish Chauhan,
Digital Marketing Consultant
March 20th 2017
Step 1. Identify the Right Search Criteria
Selecting the right keyword search terms is vital for a successful ad campaign. In addition to keyword selection, increasingly sophisticated advertising networks also make it possible to target by location, interests, income, age and more.
Step 2. Advertise On the Appropriate Ad Networks
A better understanding of your ideal customer will mean you can maximize your advertising budget by selecting to display your ads on the most responsive advertising platforms.
Step 3. Put Campaign Tracking in Place
You can now optimize your campaigns by tracking which keywords and networks are converting the best. You can also connect your ads to your marketing automation process in order to track and nurture leads over time.
Step 4. Carry Out Split Tests
You can compare and improve your online ads by A/B testing your offers, landing pages and Calls to Action. Measuring the impact split test changes have on your campaign results will take the guesswork out of improving your campaign conversion rate.
Step 5. Measure, Improve, Repeat
You can’t fix what you don’t measure. A regular analysis of your campaign metrics will accurately identify what strategies are driving conversions. Once you know this, you can align your ad spend to achieve a greater return on investment.
An efficiently managed digital advertising campaign has been proven to
increase leads and drive sales. The right time to take action is now.